Dom, J0sh, John

Question 1: In what ways does you media products use, develop or challenge the forms and conventions of real media products?

Narrative

In the the short films that I have researched, a large proportion of them including Little Larry and A Deafening Story have a linear narrative structure with closure; narrative being the way in which the story is presented. This the most appropriate narrative style for the plots, especially for Little Larry where we follow Larry throughout his day. I.e it wouldn't make sense for Larry to have flashbacks of his day. Moreover, A Deafening Story has a circular narrative as he loses his hearing at the end, as well as being deaf at the start of the film. Unusually, Night Walking has a kind of multi-strand narrative, told by restricted narration of the 2 characters involved. A linear narrative with closure seems to be the way forward to the conventions of s short film. It's difficult to have a very complex narrative in such a short space of time, hence a linear structure seems the most successful. It's hard to apply theory but it appears that most films have a new equilibrium and equilibrium but the disruption and resolution (Todorov) is often blended into one or very difficult to spot at all.

Characterisation

Due to the length of a short film, often it's hard to for characters to develop. What I noticed in Nightwalking, and Love Sick, was that they both included a monologue A monologue of the characters thoughts gives us a massive understanding of the character This is cleverly used in Nightwalking where the originally assumed stalker is a actually harmless, shown by his voice and his monologue This adds comedy to the short and completely turns the whole thing on its head. Even with a monologue, it doesn't tell us directly about their character. In a short, characterisation is achieved very creatively. For example, Larry is shown shaving as an 8 year old to show he still feels like a child inside. The characterisation never seems to be directly obvious, which makes the film more interesting for the audience.

Camerawork

In short films, the camerawork has a mixture of experimental techniques and standard shots. Overall a blend of long/mid establishing shots and close ups are used to show the character in context and then more specifically the characters actions and feelings. For example, In Little Larry, he is travelling through London to work, so a lot of mid shots are used to show him travelling or at work i.e in relation to his surroundings and still show emotion. Close ups are used where emphasis needs to be put on reactions, such as the encounter with the girl at the end; the climactic point. This is seems true for most short films. Although not in the main 9 frames this shows it more clearly. This is also evident in most conversations and encounters in shorts.

Mid-Long shot to show characters in context

Mid close up to show reaction

Sound

As mentioned before to characterise, monologues are a popular use of non diegetic sound to explain thoughts and narrate stories with more depth. The use of a monologue in Night Walking explores the thoughts of each character separately and shows how the woman assumes the worst of the man, stereotyping whereas in reality he is no threat and awkward. Little Larry and Night Walking have a soundtrack, as does quite a few other short films such as Good Morning Mr Tucker and Lovesick. For me it helps convey the mood of the film, and the characters on screen. In A Deafening Story because he is deaf, I think the use of no soundtrack and loud crisp diegetic sounds emphasise the joy and sharp ears he has when his hearing come back. Soundtracks and monologues appear to be a common and interesting use of sound to add another field of meaning to the film

Mise en scene

This is perhaps the most vast aspect of conventional short films because of the massive range of story lines. I'll pick out a few things I noticed in common with short films. The mise en scene is used to promote a character or represent them in some way. Mise en scene is used in Little Larry to show he is a working professional man but is also lonely and missing something in his life. I.e the props and costume show he is in a suit, briefcase and hard hat, suggesting work. The composition and fact that there is only one coat hook etc shows he is lonely. Not to mention the fact he writes lonely :( in front of his name on his desk.

Moreover in Nightwalking lighting was used to convey a thriller mood in the beginning to make the transition between thriller and comedy more effective. So for me it seems conventionally that mise en scene varies in how it's used and what aspects are used depending on the short film, hence why it's so difficult to find a convention of it for shorts. However, I have established that whatever the case, it's used in new and innovative ways each time to create depth of story. Colour is used in Little Larry, see above, to show the contrast in his his new equilibrium and the old equilibrium.

Use of genres conventions

This is also difficult as lots of shorts are hard to place in a single genre as they are often (John Hartley) hybrids and very unique. For me, the easiest way to place the film into a genre is look out for Rick Altmans suggested semantic and syntactic codes. For example in Little Larry, the genre isn't at all obvious until you analyse who the character is; a lonely mid twenties working man, who is desperate to find that missing something. Hence we can now deduce this could be a romance. This aspect makes the film more compelling for the audience however, the audience may be displeased or pleased by the outcome. Whats particularly interesting is that in Nightwalking the genre of the short changes halfway through! Once again, this very unusual and impossible to do with a feature length film. This shows that short films definitely have a very indefinite genre category for most films. One thing is that we can all interpret our own genre of the film to relate to our own personal views and situations.

Themes, issues and representation

What I have noticed is that in all films, a message or ideology is being portrayed Lets take Little Larry for example. The man is lonely and looks for a gap missing in his life, that will help him grow up and fit in with society. There are plenty of representations in here. Ill take a few for example. His social group and age is probably the most important. The single coat hook, lonely Larry note, camerawork showing his composition (no one close to him) and facial expressions all suggest loneliness. My personal favourite is the use of mise en scene (prop) when he is eating his beans on toast dinner, he just merely plays with it. This represents him as so lonely he cant even eat properly or be bothered to cook. In addition to this point, he is in a bar with various women looking miserable as ever. The message I caught form this was that although he is young successful and in his prime, he is ironically unhappy because he just finds it tough to grow up an fit in without that special person to do it with. He finally does find the right person at the end (ideas of fate?) who is also represented as a similar attired child (i.e professional working woman) , and they both grow to adults and full colour blasts on the screen showing that they are both feeling the same way. This represents that it's not only men in this position but also women; hence sexuality and gender stereotypes aren't really raised. So, the film gets across the creators ideology and leaves us feeling good when we watch it.

A more obvious theme is raised in A Deafening Story. This is the representation of people with a hearing difficulty/disability. Editing is used (a blur effect around the character) to show his hearing impairs his life. When he regains his hearing briefly, close ups of happy facial expressions and loud vibrant diegetic sounds show the impact this has on his life. The interesting bit for me was when he is in the shop and he shouts, but the till lady cant hear him, then there is a sudden switch and his hearing dissipates again. For me this represents the harsh reality of what having a hearing difficulty is like and that often a cure may seem hopeful but all to often doesn't follow through. Once again this gets the creators message across effectively, whilst of course being entertaining the same time. Another film that deals with disabilities, but involving a relationship between 2 people, is Good Morning Mr Tucker.

Lastly I'll mention Nightwalking. This film showed stereotypes more than anything else. The clever use of lighting sounds and of course the monologue of the women's panicky thoughts, leave us to assume the man following her is out to harm her. Instantly this is a stereotype of the women being the victim, man being the villain. A twist reveals that the man is no trouble and in fact feels 'embarrassed' that she even thinks that. In this film, the stereotypes are challenged against the male to create comedy. But the stereotypical representation for the female is traditional. I think this is because in order for this story to work the women had to be represented traditionally and femininely (through use of costume etc) so the man appears as the villain first. Alas, the message for me is that not every man walking behind a woman at night is a stalker! Once again it was interesting and enjoyable at the same time.
Location can also be mentioned. I think all these films take place in London ( two for sure and not sure about A Deafening Story, (Nightwalking takes part in Greenwhich)

Editing/Post production

I found in my research both experimental editing techniques and common transitions are both used. For example, a big inspiration as well, when Larry meets the girl the grey scale goes to full colour but I'll discuss that later. It seems a lot of standard cuts are used between shots. This could be because too many slides or fades etc could result in a hard to follow film. All 3 shorts in the 9 frames all include plenty of standard cuts. All seem to use editing creatively to create a certain effect. Some examples I noticed were in A Deafening Story, a blur around the character was used to show his impaired vision. Little Larry has been mentioned and as for Nightwalking, jump cuts and grey scale is used to show the male character following the female in a threatening manner; when its really further from than the truth.

After discovering the conventions of a short film, Ill have a look at my own and see if it challenges or develops the conventions of a short film.

Narrative

Our film sticks to relatively simple linear structure sticking to a convention of a short film. However as we found, this varies. Since our short film takes place throughout an entire day, time lapses were used to manipulate time. Our narrative is similar to that of Little Larry's, which we were greatly influenced by. Although you could argue that we have challenged the forms of a short film because some will have complicated narratives. our film contains a restricted narrative form the protagonists point of view

Characterisation

We chose to use a monologue to develop our main male character. This because although his costume represents he is a working man the monologue (explained more in sound section ) and facial expression or dialogue when used, could explain further that he is miserable in his job and explains why he captures these images; to escape the dullness of his job and enjoy the little things. Hopefully, this idea is communicated to our target audience.

Hence, using a convention of many short films. Moreover, the female character was developed using mise en scene, lack of a non diegetic (fades to silence) soundtrack and editing. We chose her to have red (stands out, suggests romance) on her costume and carry around a camera to relate to the male characters pictures in his hands. The soundtrack fades when he spots her and bright , almost distorting, colour (as in the 'hand frames') is used when he encounters her showing the significance on his life she will have.

Camerawork

As you can see in the 10 frame block we use a variety of establishing mid long shots and mid close ups. This is to establish where our character is (location will be discussed in mise en scene section) but also show his reactions and emotions. Much like the conventions in short films such as Little Larry. Some extreme long shots were also used to show him in context with other people or significant landmarks around him so the audience can establish he is in Brighton, a small city, and that he is amongst a crowd of people. We chose also to shoot the woman using long shots so that we are never too close to her; implying mystery.

Sound

Since the monologue and soundtrack are such an essential part of our film I'll discuss how they relate to the conventions of a short film. But firstly, our film contains a lot diegetic sound as well. Mainly things such as the rush of the sea and cars, footsteps and seagulls. Little Larry doesn't have any diegetic sound at all. At the other end of the scale, A Deafening Story has no non diegetic sound. Nightwalking is a combination of both. I wasn't sure here what was the conventional choice for a short film. So I concluded that it varied. For our short I thought the diegetic sea etc would help place our character in a coastal city and help show the rush of everyday life.

In terms of monologue, seeing how many films used a monologue effectively, we decided to develop this and use one ourselves. It adds so much more depth to our short, compared to when it didn't have monologue in the early editing stages. We can get a feel of what the character is thinking just as in Nightwalking. This was a huge inspiration to us,as well as Love Sick.

As mentioned before, the case with non-diegetic and diegetic sounds is very complicated. However, we chose to have a soundtrack to our short. As we realised the concept was similar to Little Larry, and there is a lot of travelling shots, we chose a similar sounding track as it worked quite successfully. so In some ways it's developing the conventions of a short film as most of the ones I have researched contain some form of soundtrack.

Mise en scene

Due to the nature of mise en scene, there is an extreme variation of the aspects of it depending on the plot of the short film. So for this area I will compare mine to the shorts I have researched or come across and explain how I drew inspiration from these conventions. I noticed in Little Larry pathetic fallacy was used when he meets the girl. Our film uses pathetic fallacy, showing dull grey skies, to match our main characters dull grey life. This is a media convention developed. Ideally we would have had the sun out when we filmed the encounter with the girl at the end. However, weather being impossible to control we just used editing to make the scene more vibrant. I noticed that props and costume were quite an essential part to conveying character. Therefore, we chose to dress our character in a standard tie and shirt, associated with the humble common office worker. Just as in Little Larry, minus the hard hat.

Another thing I noticed, essential in developing moods and characters in all short films, was the composition of the character and the facial expressions. Body language was also noticeably used. We placed our character in many shots, especially the long shots, alone with no else around him to establish that he was lonely. Although that this is not our main representation of the character we want to show he is missing something.

Here we can see he is composed with no else around

As in Little Larry he is always seen on his own whilst travelling. The facial expressions of the male protagonist whilst in the office show boredom and despair. Another thing, the boss was also considered as he is an important character, despite his short role. We dressed him in black shirt and a big expensive looking watch to show he is the boss.

Overall the conventions throughout the shorts regarding mise en scene are extremely varied and some cases we challenge conventions and in others we develop and use them. But as a whole, we gained ideas from an array of mise en scene aspects of the short films we researched.

Location in ways complies to the conventions of short films. This is because it's likely short films are filmed fairly locally in familiar locations. This is because generally they are small budget and travelling far or even abroad often isn't feasible.

Genre

As mentioned, short films are typically very hard to place into a single genre. As is our own film. Therefore it conforms to conventions of short films in being a hybrid of multiple genres and being difficult to class. Though like Little Larry there are some semantic and syntactic codes such as the first and last encounters with the girl which suggest a romance. Drama is too broad a category to class as a genre.

Themes, issues and representations

I discovered that most shorts have some sort of ideology portrayed or a certain group represented for example in A Deafening Story disability is represented. I think the main issues our film deals with is social class, gender and location. Our main point is that a lot of people get trapped into a mundane existence, working the 9 till 5 routine every week, rather than something more fulfilling to themselves. Our protagonists case is that he needs that kick start to escape from his previous lifestyle, hence the girl is his kick start so to speak. To searches for and remembers small but spectacular events and 'enjoys the little things'. In terms of social class, our male protagonist represents the working class man. We wanted to try and represent that he was stuck in a system that he doesn't want to be in. I.e it could reflect what other people in reality are experiencing at the moment; they are forced to work a job they hate because of the consequences that follow if they lose it. We can represent authority, class and status in the scene where the boss slams down the files on the desk without regard for our male protagonist. It shows he is bullied and forced into working away on what he doesn't want to. This could relate to a large proportion of people, especially in our target audience, as they are likely to have gone through a job/class like this in some stage of their life.

Brighton is represented throughout our short

Editing/Post Production

Here is perhaps an area where we challenge quite a lot of traditional shorts. For example in the 3 in the frame analysis, they don't have many cross dissolves or fades in them, whereas our film does. We chose this to make the film more smooth and flow from one shot to the next, whilst representing the passing of time. One aspect where we show the passing of time is in our time lapse on the sea front. We wanted to compare our protagonists slow 'taking it all in' approach to the crowds general rush and of course, show that time is passing. A technique used in Little Larry is a sped up piece of footage showing people rushing around him in his workplace. Our film challenges/develops this concept because we used a different technique but we are after the same idea.

Our film changes from colour to saturated footage on certain occasion such as in the beginning
(mainly to grab the audiences attention and create enigma) and when he encounters the girl. This was largely inspired by Little Larry as the same occurs there. The idea of the sort of blur when he meets the girl comes from a deafening story, except we used it make the encounter seem 'unreal' in a good way.

The most iconic use of editing has to be the hands capturing the image in full blown colour. This idea is combination from Little Larry and our own thinking. So in a way we developed the idea and incorporated it into our own film.

As mentioned before, the weather was against us on that day. We would have liked the sun to be shining as it is in Little Larry. A tint over the whole image could be effective, but then again could just make everything look orange.

The titles I have noticed tend to be at the beginning of the short, so that's why we chose to have them there. It also gives the audience an initial vague idea of what the film is about.

The conventions of some independent British film posters

Below is some research into the forms and conventions of British independent film posters. I'll also analyse posters in terms of genre narrative mise en scene etc followed by the conventional aspects you would expect to find on an independent British film poster.

Barbarian Sound Studio

Notes About Poster

Title obvious, in white stands out from rest
font is similar to something from a classic horror movie.
title suggests film is not set in modern times
Tag line is under title.
Two characters on the front suggested to be main characters
For me, the tear in the middle of the characters suggests that it could be the same character potentially this characters goes insane, has dual personalities
Sinister look on front characters face suggests horror/thriller and scared look reinforces this, i.e the other person is the victim
Or as mentioned, possibly 2 personalities of the same character
The red tint to the whole poster gives a horror feel
Awards and criticism are towards side/top of page from relevant sources for audience
Box credits below title at bottom, with sponsor at bottom as well
Target audience readers of the telegraph and empire:
Production company, directors etc are mentioned before the title: all wordings have a logical flow to them
The red could potentially suggest a dark room used for photographic editing.
Low key lighting also gives us an impression of a horror/thriller
The filter over the poster, is similar to when you look at a newspaper really close and you can see the 'printed dots' that make up the image. I'm not sure but i think was more the case in earlier newspapers, suggesting the film is pre 2000.
clothing also suggest this film is based pre 2000, maybe 60-80s

Skeletons

Notes on conventions

Actors main focus of the poster. Actors are in character, their names are relatively small.
Colour scheme of orange and blue, actors very saturated, complimentary colours.
Actors are looking at audience, in front of closet, suggesting mystery; they are looking around almost to check if anyone is watching.
Skeleton coming out of cupboard, initially associated with horror/fantasy, yet faces and body languages of actors suggest comedy: black comedy? or more fantasy/comedy?
The background is graphic, bulls eye brings attention to the two characters with the cupboard in the middle, making us think of 'skeletons in the closet' saying.
Reinforced by title over image, title large font and stands out from other colours
awards, nominations and criticism at top
Box credits and film sponsors below title, below this are tour dates for what looks like independent cinemas or other film festivals (including the mention of its success at the Edinburgh film festival)
Website and social media page at bottom suggest target audience are users of Facebook etc young to middle aged, not elderly.
Tag line under title, gives us an idea of what its about.these are the 2 main characters and the film is something to do with 'skeletons in the closet' i.e secrets that they find out about potentially?
'A film by' is above title, could be a selling point for a renowned director etc
No certification rating on here

Finally here is a key concepts analysis of sightseers

I also discovered that the font and titling from the actual film in the opening credits matches that to the poster. here is an example from Lord of the Rings. This is a massive Blockbuster but the same applies. It's about a minute in.

Look at the Lord of the rings intro at around 1 minute in here

Now applying whether these conventions apply to our own poster

Title large and central, focus point of poster. its a sans serif font called Bellerose, which is the same as our title sequence in our film so it stand out and the audience can relate the 2 products.

Credit block located at bottom, central and including production company
Potential sponsors of our short film located at the bottom of the poster. These include more realistic sponsors saw on the film posters I researched such as BBC Films and Lottery Funded, rather than a massive blockbuster producing company like Universal.
The image, shows the main character raising his hands as he does in the film. The grey scale to colour represents the effect used in the film. I.e the right hand side is how he sees the world, and the grim reality of his working life is the left hand side, shown by the busy town scene. The barrier provides a strong divide between the 2. Our character is in colour to show that he longs for his life to be more 'colourful' exciting etc. and is looking for that missing component that will make it so.
Actors names prominent and at the top above the title
A way in which we challenge conventions of film posters is that we do not have a tag line in our poster.
The character on our poster is dressed in a suit. this is to show that he is a working man, in an office job. However, the suit could mean a number of professional jobs, i.e detective, which raises questions for the audience. Hopefully, the image and use of colour doesn't attract the idea our film is a thriller.
One message we don't get across is the fact he hates his job.
The poster doesn't reveal too much about the film, i.e no spoilers
we have 2 reviews using star rating system to attract our target audience. Hence we used Shortlist magazine and the Sunday telegraph.
Genre of our film is unclear, and not obviously a romance. In fact it's hard to establish a genre from the poster. If drama was applicable it would classify under that. However, the actions of our main characters and the editing leaves plenty of questions for the audience. So yes I would say our poster conforms to most conventional film posters, apart from the tag line.
Moreover, some posters have where the film will be screened (Skeletons) and awards won. so this challenging the conventional film poster attributes.

Our Review in the style of Little White Lies

Considering the media product is a Little White Magazine review, our product is a review in the style of a real media product so it will use conventions of this magazine.
These are some of the following conventions I have found with this magazine.

whole article

Font of the Title

The style is very trendy with ambitious vocabulary
Film terminology is used, and text shows awareness of world matters
Image take sup a third of page
3 paragraphs
justified
large opening letter
3 summary categories with a rating out of 5
directors, cast and release date all below title
roughly 400-500 words
The font of the Title of the film is in Raleway-Thin

extract form article

Summary section

Here is our own article, following all the conventions form this magazine.

Also Little White Lies tends to have a theme throughout the magazine which formats the whole magazine. For us this isn't necessarily an issue because we are only showing a single page .

Question 2: How Effective is the Combination of your main Product and your Ancillary tasks?

Question 3: What have you learned from your audience feedback?

The target demographic for our film are age 15-35 male or female with an interest in film. I.e this could possibly students or simply those with a passion for film. The audience for the Little White Lies review might be slightly older than 15, maybe 18 as the language and media terms can be quite complex.

This Feedback comes from a 17 year old Media student (in our demographic), going on to study film at University.

Firstly, I am really glad that the overall concept was understood. I agree with him when he says the monologue isn't clear at times. I see now that there are certain gaps and using the correct narration in the monologue could have really added depth and understanding to the film. Also, I learnt that at times the monologue wasn't perhaps best fitting with what is happening on screen. For example the scene on the beach seems to me like he is just describing what he sees, and although he says a little how he feels, it seems a bit irrelevant. A worry of mine was that the audience wouldn't be bale to understand what the film was about because it didn't give enough away. Its satisfying to know that this isn't the case.

Also, I am glad he thought the soundtrack worked most of the time with the footage on screen.

Initially, because I spent a long time editing the hands, I can see every little flaw. I see that most of these aren't noticeable to the audience watching it for the first time

Moreover, from the feedback, there are comments about the story needing to be developed more. This is a fair point because analysing our film, a lot of footage is simply just our character travelling around Brighton before work. However, I think with a larger variety of shots and a monologue explaining his actions more, this could be improved. Or this could be because our film is too long. I.e Little Larry was only 2.20 mins long so you don't really get bored because the story keeps moving and is dynamic. With ours, the story may slow down a little and appear to lack depth and flow. Also, I have learnt that the female character could have been developed more to add more meaning to the film.

As for the poster, It's good to know that it conveys the film and it's ideas/styles effectively. However, my feedback also says that it doesn't really explain enough, suggesting the use of a tagline. Using a tagline would mean that it gives a large clue as to what the film is about. for example, Sightseers would look like a completely different film if it weren't for the tag line "Killers have never been this close knit". This shows the importance of a tag line on a film poster. If there were a tag line suggesting more about the film and it's genre etc then it may attract the target audience more effectively. if I were to re-evaluate my poster I would definitely put in a tag line because of the mentioned reasons.

Note: the video may be a bit quiet!

From this feedback I have picked up on a few things.

Once again I am glad that Charlie understood the concept of the film and the reasons behind our protagonists taking images. This was an initial worry I had about the short film. He admired the editing of the hands and understood the reason behind it. This for me, makes the use of editing (colour green screen) successful, as it gets across the idea of 'enjoy the little things' in an interesting way. It's interesting to see how different people interpret the films meaning and themes, they sometimes slightly vary from person to person but the main theme remains the same

Charlie mentions that the female character could have had more of an appearance. He says further that the female characters introduction isn't great enough and lacks a story. I think this is true as the female character could be his relative, his ex partner etc or anybody. There doesn't seem to be any reason conveyed for why she is 'the one' and the thing that will brighten his life. Its conveyed through editing and other forms, but the audience still asks the question why her? This could have maybe been explained with a narrative.

Tom also says that we could have developed the story more. So as a whole, we could have developed the story with the female character more.

Also, Charlie thought the cross fades used to create a time lapse on the seafront was effective.

In terms of the poster, Charlie agrees that the poster represents the films main themes and styles. It interests him because the film is laid out clearly and conventions of a short film poster are shown. He thinks the poster shows the genre, or more specifically what genres the poster isn't. Also Charlie says that title gives a hint as to what the film is about. I agree with this but I also think a tag line (what Tom said) would make the films story more clear.

For the little white Lies reviews, Charlie mentioned that the style was consistent With that of the magazine. He said it was a good read and noticed that it included terms that only a film enthusiast would really know. This tells us that our review is written effectively to describe and rate our film to our target demographic. Charlie notices that 'In retrospect' is to large. This tells us that we need to make the font sizes on this side more consistent.

Andrew is also a young adult media student. Once again, we know that our film is understood and the concept is grasped.

Andrew says that he understand with character is going through and he can relate to it. This lets us know that our short represents our target audience because they have been through something similar to what our protagonist is going through; the emphasise for him and the film is more attractive for them. Andrew enjoyed the editing, in particular he liked the use of colour. Although a slight twist form the others ideas, it shows me that the target audience understands the use of editing shows the reason behind the protagonist's 'finger frames'.

On the critical side, Andrew felt the pace of the film was too slow at points. I think that form this I have gathered not to use so many cross dissolves and fades because it slows the pace of the film down. next time, I will include more standard cuts, and have them more often. Also I think its because the plot of our film involves the protagonist wandering for too long around the same location for too long. It seems the audience liked the soundtrack and feel it fitted well. Andrew thinks that the monologue was effective at conveying the mood of the film. This is good news because originally, I thought there wasn't enough of it. But if it conveys the mood of the film then that good

Andrew liked the posters colour and saturation divide. He mentions that it does a good job a representing the film. I learnt form this that our poster is successful and showing the main theme and style of our film. Moreover, it suggests that it will appeal to our target audience.

He mentions the change of characters in the poster. This was unavoidable as John wasn't available for the day of the poster shoot and deadlines were impending.

I also learnt that our target audience enjoy the fact that they can recognise the location of the film. I.e they enjoy the fact that it is in Brighton because it's familiar to them.

A point to consider is the fact that the right hands side looks bland. Andrew says he would like one of the reviews to be on the other side. I learnt this would make the poster more symmetrical and make it more aesthetically pleasing

For the Little White Lies review I can gather that he enjoyed the review and thought it was consistent with the house style. This is good as it appeals to our target audience. Andrew mentions the lack of talk about actors. I see that now I could have gone into more detail about the actors and production teams individual roles and how successful they were.